Media Strategy

Media Relations

We implement comprehensive and tailored media outreach strategies for each our clients. This is a critical tool that enables us to showcase the client on an international stage. Increased media coverage and visibility of products and business operations results in significantly increased credibility. This credibility goes a long way with investors and customers, and helps catalyze increased volume in the market.

We strive to deliver the greatest impact with relevant financial audiences while also maximizing management's time. Some of our media services include:

  • Press release creation and distribution
  • Media relations and engagement with leading publications
  • Story placement, press conferences, and interview preparation
  • Media monitoring and company daily clips
  • Industry Media Research and Targeted
  • Critical Events and Crisis Communications

We target financial media among other industry specific outlets and trade publications with high circulation.

As a story builds across various outlets cultivate and maintain our relationships with media contacts to insure continued exposure. We work with our clients to develop a robust pipeline of media-worthy content.

Social Media Strategy

IRTH Communications addresses both retail and institutional buyers and strategically engages this large demographic for their clients. As our clients increase their exposure to investors, their interaction through social media becomes an intrinsic element of their branding and corporate profile. IRTH can provide the know-how and tools to improve company interactions and influence in this space to effectively reach meaningful contacts.

A 2012 Pew Research survey found that 67% of adults online in the U.S. are engaged in social media, with more than 25% related to personal finance and investing. In order to access this demographic, we ensure your corporate storytelling is both attractive and accurate, compelling others to share your news and products as your company grows. A viral presence can lead to exposure not possible through traditional media, and can result in new leads on investment and new sources of revenue.

We work with new and existing platforms including Facebook, Twitter, Linkedin to streamline online efforts and ensure uniform branding. Advertising efforts are measured using analytics so social media marketing campaigns can quickly be adjusted and improved. Whether you are looking for a full social media overhaul, or just some small engagement tips, we can point you the right direction.

Our Clients have been featured in a wide range of media outlets, including industry specific and top national outlets.

These include:

Financial Publications

  • Forbes
  • Dow Jones
  • Business Week
  • Reuters
  • Bloomberg
  • Briefing.com
  • Seeking Alpha
  • MarketWatch
  • MorningStar.com
  • ACQ Magazine
  • Merger Market
  • Stockhouse
  • Wall Street Cheat Sheet
  • Chamberofcommerce.com
  • The Fly on the Wall
  • Street Beat
  • Chicago Board Options Exchange (CBOE)
  • AimHighProfits
  • The Global Business
  • StockGuru
  • Tech Investor News
  • Global Listing Exchange
  • SmallCap Network
  • Bizportal

Broadcast/Video

  • CNBC
  • CNN
  • CNET TV
  • CNET Espanol
  • FOX Business
  • ABC Channel 13 WHAML Rochester, NY
  • Channel 8 KGW Portland, OR
  • Channel 2 KATU Portland, OR
  • Corporate Profile

Local Press

  • The Oregonian
  • Los Angeles Business Journal
  • San Diego Business Journal
  • Rochester Business Journal
  • Dallas Business Journal
  • Edmonton Journal
  • Watertown Daily Times
  • Ventura County Star
  • North County NOW
  • Altavista Journal
  • New Jersey Biz
  • Sustainable Business Oregon

National News

  • CNN.com
  • Fox News.com
  • Associated Press
  • CNBC.com
  • Reuters
  • Fast Company
  • The National
  • Men’s Journal Magazine
  • National Geographic
  • South China Morning Post
  • Today.com
  • New York Times

Trade Publications:

Energy

  • Pipelines International
  • World Pipelines
  • Midstream Business
  • Scandinavian Oil-Gas Magazine
  • Oil & Gas Monitor
  • Journal of Petroleum Technology
  • OilVoice
  • Flow Control Magazine
  • Coal International
  • New Technology Magazine
  • Oil & Gas Product News
  • Oil, Gas & Petrochem Equipment
  • RIGZONE
  • Penn Energy
  • Watching World Energy
  • Biofuels Digest
  • ICIS Petrochemical Index

Clean Tech

  • JEC Composites
  • Composites World
  • Environmental Leader
  • The Green Economy
  • Waste Management World
  • Inhabitat
  • Smart Planet
  • Environmental Protection
  • Solid Waste & Recycling Magazine

Chemicals

  • Plastics Today
  • Plastics News
  • Plastics Engineering Magazine

Transportation

  • METRO Magazine
  • International Railway Journal
  • Railway Track and Structures
  • Progressive Railroading
  • Railway

Building /Construction

  • Roads & Bridges
  • Canadian Manufacturing
  • Industrial Equipment News
  • Area Development
  • ForConstructionPros.com
  • AZoM
  • AZoBuild
  • ConstructionDesignBuildSource

Food/Beverage/Grocery

  • Beverage Journal
  • Beverage World
  • Beverage Spectrum
  • Food Processing Magazine
  • Food Production Daily
  • Packaging-Gateway.com
  • Packaging Digest

Healthcare/Biotech

  • BioCentury
  • Genetic Engineering & Biotechnology News
  • Therapeutics Daily
  • 20/20
  • Vision Monday
  • Scientific American

Technology

  • CNET
  • TMCnet
  • Mobile Marketer
  • Engadget
  • TechRadar
  • Techworld
  • Ubergizmo
  • IPwatchdog
  • Internet Retailer
  • Wearable Tech
  • Living Digital
  • Laptop Mag
  • Nokia HD Blog
  • Windows Phone Central
  • WMPoweruser
  • WP&Lab
  • Mobile888
  • Mobile Choice
  • EverythingWM
  • YouMobile
  • IntoMobile
  • IQ Magazine
  • Network World
  • I4u News
  • Mobile Commerce Daily
  • Road to Virtual Reality
  • InternetEvolution
  • Engineering and Technology Magazine
  • Simplelize
  • MediaPost
  • Mobtivity Germany
  • Cloud Computing Journal

Advertising

  • Ad Age

Gaming

  • Capsule Computers