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Press Release
Reed’s, Inc.
Announces Partnership with Maletis Beverage
Portland, Oregon-based beverage distributor covers the
greater Portland-Salem and Southwest Washington areas
LOS ANGELES, April 28, 2009 (MARKETWIRE)
-- Reed's, Inc. (NasdaqCM:REED), maker of the top-selling
sodas in natural food stores nationwide announced today
that it has formed a partnership with Portland, Oregon-based
Maletis Beverage. Maletis is an Oregon based distributor
that sells a variety of Domestic, Imported and Micro-beers.
Their non-alcoholic portfolio includes Rockstar, Crystal
Geyser, Newman’s Own and now the Reed’s and
Virgil’s product line up.
Neal Cohane, Senior VP of Sales & Marketing for Reed’s
stated, “Partnering with Maletis Beverage is a tremendous
opportunity for Reed’s. Maletis has ubiquitous reach
across one of the largest metropolitan areas in the Pacific
Northwest. Growing our brand in mainstream is a key strategy
for us, and partnerships with distributors like Maletis
will help Reed’s and Virgil’s gain access
into distribution channels and accounts where our brands
have not traditionally been found.”
About Maletis Beverage
Maletis Beverage, established
over 70 years ago, is locally owned and operated by Rob
Maletis. Maletis Beverage was founded in 1935 by Chris
Maletis Sr., grandfather of Rob and father to the late
Chris Maletis Jr. They distribute a broad variety of domestic,
craft and imported beers along with a wide variety of
natural and non-alcoholic beverages. For more information
about Maletis Beverage, please visit www.maletis.com.
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas
in natural food markets nationwide and is currently selling
in 10,500 supermarkets in natural foods and mainstream.
Its six award-winning non-alcoholic Ginger Brews are unique
in the beverage industry, being brewed, not manufactured
and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. In addition,
the Company owns the top selling root beer line in natural
foods, the Virgil's Root Beer product line, and the top
selling cola line in natural foods, the China Cola product
line. Other product lines include: Reed's Ginger Candies
and Reed's Ginger Ice Creams.
Reed's products are sold through specialty
gourmet and natural food stores, mainstream supermarket
chains, retail stores and restaurants nationwide, and
in Canada.
For more information about Reed's, please
visit the company's website at: http://www.reedsgingerbrew.com
or call 800-99-REEDS.
Follow Reed's on Twitter at: http://www.twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
Subscribe to Reed's RSS feed at:
http://www.irthcommunications.com/REED_rss.xml
SAFE HARBOR STATEMENT
Some portions of this press release,
particularly those describing Reed's goals and strategies,
contain "forward-looking statements." These
forward-looking statements can generally be identified
as such because the context of the statement will include
words, such as "expects," "should,"
"believes," "anticipates" or words
of similar import. Similarly, statements that describe
future plans, objectives or goals are also forward-looking
statements. While Reed's is working to achieve those goals
and strategies, actual results could differ materially
from those projected in the forward-looking statements
as a result of a number of risks and uncertainties. These
risks and uncertainties include difficulty in marketing
its products and services, maintaining and protecting
brand recognition, the need for significant capital, dependence
on third party distributors, dependence on third party
brewers, increasing costs of fuel and freight, protection
of intellectual property, competition and other factors,
any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its
expected financial return from operations and results
of operations. In light of significant risks and uncertainties
inherent in forward-looking statements included herein,
the inclusion of such statements should not be regarded
as a representation by Reed's that they will achieve such
forward-looking statements. For further details and a
discussion of these and other risks and uncertainties,
please see our most recent reports on Form 10-KSB and
Form 10-Q, as filed with the Securities and Exchange Commission,
as they may be amended from time to time. Reed's undertakes
no obligation to publicly update any forward-looking statement,
whether as a result of new information, future events,
or otherwise.
Source: Reed's, Inc.
Contact
IRTH Communications, LLC
Mark B. Moline
Managing Partner
760-458-4899
http://www.irthcommunications.com
http://www.twitter.com/irthcomm
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